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Vienna-based Startup Launches AI Pipeline Builder for Gaming Studios

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In brief

  • Atlas has launched AI agents that build 3D and other assets for game studios.
  • The platform has moved from closed beta to global availability on Google Cloud Marketplace.
  • CEO Ben James said AI should automate technical tasks rather than replace artists.

Vienna-based startup Atlas announced on Monday the launch of a new AI tool to automate the game development process, as game developers increasingly turn to the technology. 

The new Atlas AI Studio uses multiple AI agents to automate tasks such as generation, texturing, optimization, and engine integration, allowing artists to describe tasks in natural language. At the same time, the system builds the assets using different AI models.

“What we’ve built now, and what we are releasing, is an agentic kind of workflow builder,” Atlas founder and CEO Ben James told Decrypt. “What it does is you’re able to describe what you’re looking to build. It will go ahead and assemble a combination of different AI models to make that.”

Atlas AI Studio is now moving from closed beta to global availability through Google Cloud Marketplace. Studios including Square Enix, PARALLEL, and Ego have used the system during the beta, Atlas said. 

The launch comes as developers continue to experiment with AI across game production, while players continue to push back against its use. James argues that despite the negative view of gamers towards AI, its benefits are often overlooked.

“I think oftentimes what’s not appreciated is AI can do a lot of the non-creative aspects of game development,” James said. “Think of generating different levels of detail for an object that’s created by a human artist, but for a game to run effectively, it still needs different levels of detail, or optimizing material builds for different objects, or setting up collisions and pivot points. There’s a lot of work that AI can do in this space.”

In 2023, Cyan Worlds faced criticism after players discovered its adventure game, Firmament, used AI-assisted content, while voice actors protested the use of AI-generated voices in the shooter The Finals. 

The debate has prompted some companies to publicly reject the use of AI. In January, Warhammer 40K maker Games Workshop said it would not use generative AI in its creative design process.

James said much of the criticism centers on visible AI-generated art rather than the technical work required to prepare assets for games.

“I don’t think a gamer would have that sort of visceral reaction to knowing  AI was used so that this game could run in a more performant way, or that these assets could be used in a more optimized setting,” James said.

Copyright concerns remain central to the debate over AI in the gaming industry. James said responsibility lies with the developers using the technology.

“The onus still, to some extent, when you’re creating with AI, does fall on the creator,” James said. “So, you shouldn’t introduce IP into the system that you don’t have ownership or authority to introduce into the system.”

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Tide Becomes First Business Banking Provider to Launch Mobile Plans Globally, Powered by Gigs

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WHY THIS MATTERS: The integration of a full mobile plan, complete with a UK phone number, directly into a business management platform like Tide marks a significant progression in embedded finance for the SME sector. Previously, the concept was limited to embedding core financial products—like lending or banking—into non-financial apps. This move, leveraging Gigs’ expertise in embedded connectivity, demonstrates a new frontier: incorporating essential business infrastructure outside of payments and credit directly into the financial workflow. For the 14% of the small business market Tide serves, this is about eliminating administrative drag, simplifying vendor management, and drawing a crucial boundary between personal and professional life via eSIM technology.

This innovation sets a high bar for competitor neobanks, proving that consolidation of vital, non-financial services is the next battleground for retaining and growing the small business market


Tide, the UK’s leading business management platform, and Gigs, the leader in embedded connectivity, today announced the launch of Tide Business Phone Number (BPN), a mobile service built for small businesses and fully embedded in the Tide app. This marks the first time a business banking provider has integrated a full mobile plan with UK phone number directly into its platform.

The launch is designed to help Tide’s nearly 800,000 UK members (14% of the small business market), better separate their personal and professional lives. For many founders, running a business still means juggling personal phones, contracts, and suppliers alongside their work. Tide BPN removes that friction by giving business owners a simple and affordable way to manage communications separately on a single device, without compromising their privacy or credibility.

Tide BPN is available for free to members on Smart, Pro, and Max plans, offering a business number with unlimited calls and texts. For those wanting data in addition to the BPN, the Unlimited Boost plan provides unlimited 5G data, plus 10GB of EU roaming data for a highly competitive £15 per month. Unlike comparable plans, Tide BPN does not impose annual price increases or credit checks and users can cancel at any time in the Tide app. 

Heather Cobb, UK Managing Director at Tide, said: “Small business owners tell us time and again that admin gets in the way of doing what they actually set out to do – running and growing their business. Tide BPN is a natural extension of our mission to save small businesses time and money. By bringing business phone numbers directly into the Tide app, we are removing yet another task from their to-do list and helping founders keep their business and personal lives clearly separate.”

Tide BPN allows members to set up a dedicated business number directly within the Tide app via eSIM (no additional device required), either by transferring an existing number or activating a new one. Members and their teams can easily switch between personal and business numbers when making or receiving calls. Incoming calls clearly show whether they are coming through a business or personal line, while outbound calls can be made from the business number, helping protect personal details and maintain professional boundaries.

Everything is managed in one place, with a single bill and no need to deal with multiple providers or contracts.

Rafa Plantier, VP Go-To-Market at Gigs, said: “Every new business requires the same essentials. Tide brings them together in one digital experience, combining company formation, a business account and now a mobile plan to help entrepreneurs get up and running faster and at lower cost than ever before. Gigs is proud to partner with Tide to power the UK’s first fully embedded mobile plan designed for small businesses.”

FF NEWS TAKE: This launch is more than a novelty; it signals that the ‘platformification’ of SME financial services is accelerating. By bundling a core utility like a business number directly into the banking app, Tide is locking in user engagement and increasing switching costs for competitors. We believe this move strongly shifts the needle, challenging other platforms to integrate similarly complex, non-financial utilities. The next critical development to watch is how quickly Tide expands this model, potentially adding other professional services, and whether telecom providers feel pressure to partner or launch their own simplified, business-centric offerings.

Bitcoin Battles Death Crosses and a $68,000 Weekly Close Rejection

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Bitcoin (BTC) starts the second week of March on the edge, with markets focused on the Middle East.

  • Bitcoin erased its latest breakout attempt and closed the weekly candle below key resistance.

  • Oil volatility and associated inflation pressures are the week’s main focus for traders.

  • Bitcoin has two new death crosses, a firm warning for bulls.

  • Derivatives markets suggest a broader Bitcoin price turnaround may be coming.

  • Whales show little interest in profit-taking during the trip to $74,000.

Bitcoin reverts to a “boring bear market”

Bitcoin sellers did their best to push the market lower into Sunday’s weekly close, with BTC/USD nearing $65,600 on Bitstamp.

Data from TradingView then showed BTC rebounding, but this was not enough to avoid a weekly close below a key long-term trend line.

BTC/USD one-hour chart. Source: Cointelegraph/TradingView

As Cointelegraph reported, the 200-week exponential moving average (EMA) is particularly significant during bear markets, as its loss as support implies further market downside.

“Bitcoin has since almost entirely cancelled out its recovery from earlier this week,” trader and analyst Rekt Capital responded in an X post on the topic. 

“The 200-week EMA continues to act as a ceiling for price until proven otherwise.”

BTC/USD one-week chart with 200 EMA. Source: Rekt Capital/X

Rekt Capital referred to Bitcoin’s trip to $74,000 amid broad risk-asset volatility thanks to the Middle East conflict.

“Deviation resulted in a quick sell-off over the weekend as expected. $BTC outlook remains unchanged; it’s a boring bear market until proven otherwise,” trader Jelle continued.

BTC/USD four-hour chart. Source: Jelle/X

As market participants wait for cues, crypto trader, analyst and entrepreneur Michaël van de Poppe sees the overall BTC price action being far from the worst-case scenario.

“Bitcoin is still stuck in the range. That’s not bad, that’s actually quite strong, given: – Oil up 15% again on this Monday morning, highest level since ’22. – Gold and commodities are down – Nasdaq down substantially,” he told X followers on Monday.

BTC/USDT four-hour chart. Source: Michaël van de Poppe/X

As Cointelegraph reported, longer-term BTC price predictions continue to favor a macro bottom at $50,000 or lower.

Oil volatility puts focus on US inflation

This week’s US macro data will no doubt attract more attention than usual as geopolitical upheaval sparks inflation warnings.

The February print of the Consumer Price Index (CPI), along with delayed Personal Consumption Expenditures (PCE) data from January, are both due, together with revised US Q4 GDP.

While PCE is known as the Federal Reserve’s “preferred” inflation gauge, it is CPI that is currently in the spotlight thanks to its susceptibility to oil prices.

The ongoing oil supply shock focused on the Strait of Hormuz may not be reflected in February’s CPI reading, while the index’s January print came in lower than expected.

CFDs on WTI crude oil one-hour chart. Source: Cointelegraph/TradingView

Commenting, trading resource The Kobeissi Letter said that the Hormuz closure was the largest supply disruption ever.

“The current supply shock is roughly the same size as the top 2-6 COMBINED,” it calculated, with the daily reduction at more than 20 million barrels.

Oil prices nonetheless cooled their rapid rise on Monday after G7 countries suggested an emergency oil reserve release that could total 400 million barrels.

Continuing, trading resource Mosaic Asset Company stressed the oil crisis’ longer-term implications for the Fed.

“Rising oil and gas prices threaten to crimp consumer spending and adds inflationary pressures. The prospect for higher inflation is causing uncertainty over the outlook for monetary policy,” it wrote in the latest edition of its regular newsletter, “The Market Mosaic.”

Mosaic noted that a previous spike in commodities coincided with the 2022 CPI top of 9%.

“The rally in other inflation-sensitive sectors like energy producers is sending a signal on the prospect for rising inflation as well,” it added.

Bitcoin death crosses start to mount

Not only did Bitcoin fail to rescue its 200-week EMA trend line as support during the weekly close, but it also saw a new “death cross.”

The 21-week simple moving average (SMA) fell below its 100-week equivalent as the week ended, marking a classic bearish signal that strengthens the prospect of further BTC price downside.

BTC/USD one-week chart with 21, 100 SMA. Source: Cointelegraph/TradingView

Last week, Keith Alan, cofounder of trading resource Material Indicators, suggested that the looming death cross would override any relief bounce toward the top of the local trading range.

Specifically, Alan said that the cross would “likely be a precursor to the next leg down unless we get a major bullish catalyst.”

Elsewhere, market participants are concerned by a death cross involving lower time frames: the 50-period and 200-period SMA on the three-day chart.

In recent analysis, trading platform TradingShort warned that bear-market death crosses on three-day time frames have resulted in 50% BTC price drops.

“Given that it has also tested on two out of three past Bear Cycles the 1.618 Fibonacci extension from the level of that Death Cross, Bitcoin should be targeting the $40000 – $36000 Zone,” it told X followers.

BTC/USD three-day chart. Source: TradingShot/X

Derivatives tease bullish relief

Looking for signs of a market turnaround, onchain analytics platform CryptoQuant has some potential good news for Bitcoin bulls this week.

In some of its latest research, CryptoQuant reveals a reversal pattern playing out on major exchange Binance’s derivatives market.

The Binance Derivatives Market Index, which combines various market metrics to produce a view of overall momentum, is currently mimicking local BTC price bottoms in 2024 and 2025.

“The index recently dropped to around 0.35, a level similar to what was seen in July–August 2024, and below the 0.43 recorded in April 2025,” contributor Amr Taha summarized in a “Quicktake” blog post. 

“Historically, readings near these levels have often appeared during major Bitcoin market bottoms, before price later moved toward new highs.”

Binance Derivatives Market Index (screenshot). Source: CryptoQuant

Taha acknowledged that the trend may not play out like before, but stressed that derivatives momentum had “weakened significantly.” 

Whales stay on the sidelines above $70,000

Panic selling Bitcoin appears to be a speculator’s game at current prices as whales send less and less BTC to exchanges.

Related: Bitcoin correlation with tech stocks overblown: NYDIG

CryptoQuant reveals that on March 7, a spike in inflows to Binance came overwhelmingly from coins that had previously moved during the week prior.

This contrasts with an inflow event from February, during which coins dormant for the past six to 12 months returned to Binance accounts.

“Such movements are often interpreted as a potential shift in sentiment among certain investor groups, where some holders may be preparing to sell or hedge their positions,” Taha explained.

“In many cases, deposits from older coins may reflect a growing level of caution or pessimism in parts of the market.”

Binance BTC inflows by holder age (screenshot). Source: CryptoQuant

As BTC/USD passed $70,000 last week, however, Bitcoin whales held off on their urge to take profit, as evidenced by their Binance inflows.

From March 1 to March 8, whale inflows declined from $8.8 billion to $6.6 billion, per CryptoQuant data.

“Interestingly, this reduction occurred while Bitcoin price fluctuated between $65,000 and $72,000, indicating that large investors were not increasing exchange deposits despite ongoing market volatility,” Taha added.

Bitcoin whale inflows to exchanges (screenshot). Source: CryptoQuant