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BTC tests Bollinger Bands breakout as its creator flips bullish

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The creator of the popular technical analysis indicator Bollinger Bands has taken a position in bitcoin, an asset his own indicator is currently flashing bullish on.

John Bollinger, who developed the indicator in the 1980s, said in an X post that one of his investment fund’s proprietary trading models had flipped positive on bitcoin and taken a position accordingly.

Bollinger bands are volatility bands that sit two standard deviations above and below the 20-day moving average of a token’s price. A wider gap between the two bands indicates volatile conditions, while a tighter band indicates calm.

A break above the upper band traditionally signals strong upward momentum, especially after a period of compression.

Bitcoin closed above its upper Bollinger Band on the daily chart on Wednesday, the second such close since mid-January, with the price sitting at $80,484 against an upper band reading of $81,549, per TradingView data. The breakout followed the asset’s tightest-ever band reading. These so-called squeezes often set the stage for big moves in either direction.

The chart shows bitcoin’s daily price swings in candlestick format with Bollinger bands.

The setup heading into the weekend is whether bitcoin establishes a foothold above the upper band. That would be a bullish technical signal, while a rejection here puts the price back in the chop zone.

Bitcoin traded above $80,000 at press time. The token is up roughly 9% over the past 30 days but remains 36% below its October 2025 all-time high of $126,000.

Real-time coverage and highlights from on the ground

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It’s the third and final day of Consensus Miami.

To recap yesterday, ICYMI, Patrick Witt, the Executive Director of the President’s Council on Digital Assets, told the audience at day 2 of Consensus Miami that if the Senate Banking Committee holds a markup this month, it would give the Senate four weeks to merge the bill with the Senate Agriculture Committee version and June to work out issues with the House of Representatives. It’s an aggressive timeline, “but it is an achievable timeline,” he said.

Michael Saylor followed up to lay out his case for yieldcoins, laying out a vision for the potential future of the digital assets sector.

And the time is now to start working on post-quantum security, Project Eleven CEO Alex Pruden said.

Catch up on all of the coverage here.

Today will see panels addressing prediction markets and sports betting, stablecoins, banking and more. Privacy and agentic payments will again take the stage.

Tom Lee will present a keynote, while stablecoin executives will weigh in on recent regulatory advancements. World Liberty Financial’s Donald Trump, Jr. and Zach Witkoff will take the main stage right after lunch, while payments executives will lay out how crypto cards and other tools will work.

CoinDesk will host its Policy & Regulation Summit, diving deep into the key regulatory issues you should be paying attention to: DeFi regulation, the 2026 election and more. The day will end with a debate on prediction markets. Are they just gambling products dressed up in a fancy costume? Or are these contracts actually a novel financial product? And what does that all mean for you? Come through and find out.

Bitwise to Take Over Superstate’s $267M Tokenized Crypto Carry Fund

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Bitwise will become the investment manager of USCC on June 1, marking its first tokenized fund and Superstate’s second handoff to a major asset manager this year.

Bitwise Asset Management will take over investment management of the Superstate Crypto Carry Fund (USCC), a tokenized cash-and-carry strategy with roughly $267 million in assets, the two firms announced today.

The fund will be renamed the Bitwise Crypto Carry Fund, with the transition expected to close on June 1, according to a press release viewed by The Defiant. USCC will keep its existing ticker, smart contracts, and token address, while Bitwise assumes portfolio duties and Superstate continues to operate the onchain rails, including tokenized issuance and digital transfer agency services.

It is Bitwise’s first tokenized fund. For Superstate, the deal cements a deliberate pivot away from running funds toward operating FundOS, its tokenization infrastructure platform.

Invesco took over Superstate’s $967 million tokenized treasury fund USTB on similar terms in March, a deal Superstate founder and CEO Robert Leshner described at the time as “the blueprint for how funds and ETFs will come onchain.”

USCC, which Superstate launched in July 2024, seeks to capture yield from the persistent premium of crypto futures prices over spot, primarily on Bitcoin and Ether. Its investor base spans hedge funds, corporate treasuries, and DeFi protocols, per the press release.

“Capital markets are moving onchain. It’s happening fast, and tokenized investment strategies are a core part of this platform shift,” said Hunter Horsley, CEO of Bitwise.

FundOS already powers external funds beyond USCC. Coinbase Asset Management’s Crypto Yield fund (CUSHY) launched on the platform last week as the first external fund issued on FundOS from inception.

Tokenized real-world assets (RWAs) have grown to over $30 billion globally, with tokenized U.S. Treasuries alone surpassing $15 billion, according to RWAxyz.

Global RWA Growth

The deal lands amid a broader institutional push into tokenized finance. Standard Chartered last week called the recent DeFi turmoil an “antifragile moment” for the sector and reaffirmed its forecast that tokenized RWAs will hit $2 trillion by the end of 2028.

A separate report from Keyrock and Securitize last month projected the distributed RWA market will reach $400 billion by 2030, with Treasuries leading near-term growth and equities representing the largest long-term upside.

The IMF, meanwhile, recently described tokenization as a “structural shift in financial architecture.”

This article was written with the assistance of AI workflows. All our stories are curated, edited and fact-checked by a human.

SAP Plans to Turn Spreadsheet AI Startup Into Top Frontier Lab

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SAP has agreed to acquire startup Prior Labs as part of an ambitious plan to turn it into what SAP called a “globally leading” frontier lab.

No financial details of the deal were revealed, but SAP confirmed it intends to invest more than about $1.18 billion over the next four years in its effort to transform the Freiburg-based startup.

The size of the investment is noteworthy given that Prior Labs’ only previous funding was around in February 2025.

The transaction is subject to regulatory approval, with the deal expected to close in either the second or third quarter of this year.

At the heart of Prior Labs’ appeal is its pioneering development of tabular foundation models (TFMs), AI tools that are significantly more capable than large language models of understanding the tables, numbers and statistics that are key to how modern businesses operate.

This capability enables TFMs to make accurate predictions for enterprises — such as payment delays, supplier risks and opportunities to upsell — based on tabular data.

Related:OpenAI Launches Training Spec to Boost Large-Scale AI

The founders of Prior Labs said in a May 4 blog post that their development of TFMs was born of “a conviction that ran against the grain of where most of the AI world was looking.”

“While the field poured its energy into language, we believed an untapped opportunity in AI sat somewhere else entirely: in the tables, spreadsheets, and structured records that actually run the world’s businesses and scientific discoveries,” they said.

SAP itself has already enjoyed success with its own SAP-RPT-1 TFM, while Prior Labs’ open source TabPFN has been downloaded more than three million times, with TabPFN-2.6 currently ranked first on TabArena, a benchmark for tabular foundation models.

Once the deal is closed, Prior Labs will continue to operate as a separate entity, while benefiting from SAP’s scale and resources, including SAP AI Core and SAP Business Data Cloud.

According to SAP, Prior Labs’ work will enable SAP to deliver TFMs with top predictive capability, in turn enabling it to power ever more sophisticated agentic AI systems.

SAP CTO Philipp Herzig hailed Prior Labs in a statement as “one of the leading research teams in this category.”

 

 

Is The Bitcoin Bottom In After Showing A Total Of 7 Bear Flags?

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Crypto analyst CryptoCon has suggested that the Bitcoin bottom isn’t in despite the recent rally to around $82,000. He pointed to a bear flag, with BTC currently retesting the top of the channel but likely to break to the downside once the retest fails. 

Bitcoin Bottom Unlikely In As A Bear Flag Still In Play

In an X post, CryptoCon indicated that Bitcoin was likely to see another move to the downside. This came as he noted that the predominant pattern right now is still very much a bear flag, and that Bitcoin is now at the top of the channel. The analyst added that this is typically the point at which market participants begin to question whether the bottom is in. 

CryptoCon then mentioned that this current bear flag has been in play for 86 days, while the longest bear flag time since November 2021 is 100 days. During this period, a total of seven bear flags is said to have formed. The analyst explained that it is typical to see bear flags finally break to the downside after Bitcoin’s second major retest of the top of the channel, which is what is happening now. 

Bitcoin
Source: Chart from CryptoCon on X

As such, another downtrend may be on the cards for Bitcoin following this relief rally to as high as $82,000. In another X post, the analyst explained that he is just supporting the bear cycle to play out in full, based on historical patterns, and that a bottom is unlikely until year-end. He added that Fear and Greed have returned to neutral, similar to other cycles at this time, after the same set of moves. 

Furthermore, the analyst noted that the short-term cycle is repeating itself, in which price makes a big move to the downside and market participants become bearish. After that, the Bitcoin price balances, and then market participants become neutral while bullish sentiment returns as BTC rebounds into a local high, which could be happening now. 

BTC In The Final Stage Of The Bull Trap

Crypto analyst Doctor Profit, who called the Bitcoin top last year, said that Bitcoin is entering its final stage of the bull trap before it continues its downtrend with force to new lows. He added that the next downside move starts from this region and that he plans to keep his long open until BTC hits between $83,000 and $85,000. 

Once that happens, the analyst plans to start building short positions while taking profits on the long position. Doctor Profit had previously stated that the Bitcoin bottom is likely to occur towards the end of this year, with BTC still on course to drop to around $50,000 before then. 

At the time of writing, the Bitcoin price is trading at around $80,900, down in the last 24 hours, according to data from CoinMarketCap.

Bitcoin
BTC trading at $81,393 on the 1D chart | Source: BTCUSDT on Tradingview.com

Featured image from Pixabay, chart from Tradingview.com

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Purge of millions of crypto tokens underway, BTC needs it for sustainable bull cycle: Ben Cowen

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The urgent need for a “mass extinction” of “junk coins” from the crypto market is not at all a new topic. Cardano Founder Charles Hoskinson and Ethereum co-founder Vitalik Buterin predicted that over 90% of the initial coin offering (ICO) era would fail. Ripple CEO Brad Garlinghouse in 2019 agreed 99% of all cryptocurrencies would vanish.

The sentiment remains unchanged. Arthur Hayes said in his keynote at Consensus Miami 2026 that “99% of altcoins could eventually go to zero,” citing a shift in fiat liquidity as the only real driver for the few that survive.

Ben Cowen, a market analyst and founder of Into the Cryptoverse, told CoinDesk the purge has been underway since 2021, but a more meaningful “junk-coin cleansing” is necessary before bitcoin can enter a sustainable bull cycle.

With bitcoin hovering over $81,000 on Thursday for the first time since late January, many might believe the crypto winter is over, as Michael Saylor recently suggested. However, a growing chorus of analysts warns this might be a “relief rally” built on apathy rather than euphoria. They point to untouched liquidity sitting below $60,000 and the 200-day hurdle.

The junk coin purge must occur

Bitcoin is currently bumping up against its 200-day moving average of roughly $82,300. Historically, failing to settle above these lines leads to a sharp “drawdown” as buyers lose confidence. If bitcoin fails to flip $88,880 into support in the coming days, a pullback toward $58,000–$62,000 is the most probable outcome, according to Cohen?

“For the bottom to be confirmed, price needs to clear 88,880 and hold—not wick through, not retest and fail. That puts the most recent cohort back in profit and removes the first layer of sell pressure,” technical analysts at CryptoQuant posted on X Thursday,

“For the global cryptocurrency market to achieve a genuine, sustainable bull run, a painful but necessary purge of thousands of speculative ‘junk coins’ must occur first,” said Cowen.

That shift is reflected in capital concentrating into bitcoin as weaker projects disappear. While GeckoTerminal has seen more than 25 million token deployments, the “mortality rate” has reached record highs. According to its data, over 11.6 million failed in 2025 alone, largely due to the collapse of the over-saturated memecoin sector.

“A clear indication of that is bitcoin’s dominance, which has been increasing since then,” Cowen said.

While bitcoin dominance gradually fell with the rise of altcoins from over 99% in 2013 to roughly 33% in 2018, it has since trended higher, reclaiming 60% in late April. Ark Invest recently suggested it could reach 70% by 2030.

“Bitcoin dominance when seen with stablecoins included is misleading,” Cowen said. When stablecoins are excluded, his firm estimates dominance is already above 67%, reflecting capital rotating out of weaker tokens. “Capital is not rotating into higher-risk assets, but instead consolidating into Bitcoin or moving to the sidelines,” Cowen wrote in his April 2026 Crypto Risk Memo.

The data of decay

Cowen’s report added that “the current cycle has been defined by a persistent downtrend in participation since 2021,” with bitcoin dominance rising while the advance-decline index for the top 100 cryptocurrencies trends lower

Matthew Pinnock, COO at Altura DeFi, noted that the explosive growth of automated launchpads like Pump.fun has ballooned the number of weak tokens, leading to an 86% failure rate among 2025’s new launches.

Luke Nolan, senior researcher at CoinShares, said the token-level purge has “already largely happened,” pointing to a collapse in memecoin market capitalization from about $150 billion in December 2024 to under $50 billion. “Ninety-five percent of tokens being worthless is fair,” Nolan said.

A gloomy short-term bitcoin outlook

Despite the $81,000 milestone, Cowen remains cautious. “I think BTC is in a bear market and will likely drift lower as the year goes on, with headwinds like geopolitical tensions and the Fed delaying rate cuts,” Cowen doubts “bitcoin will see an ATH in 2026. This is more of a reset year with time-based capitulation.”

Veteran trader Peter Brandt said Monday he believes bitcoin will rise to $250,000 in 2029, but only after a prolonged bottoming phase that may last until September and October. Michael Terpin, known as the “Crypto Godfather”, said bitcoin needs to fall to roughly $57,000 in the next four to five months before entering a bull phase. He dismissed a BTC ATH this year.

“I think this business cycle is a tough one as in order for the higher risk assets – like bitcoin and ether – to do well, we would need a crisis to justify much looser monetary policy,” Cowen stated. “But until that crisis happens, crypto will likely bleed to other asset classes.”

Bitcoin has already declined from a cycle high near $126,000 to a low near $60,000, a drawdown of over 50%, consistent with prior late-cycle environments, Cowen concluded.

American Express launches new AI training and scholarship programs for small businesses

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American Express today announced two new AI training and education initiatives, in collaboration with nonprofits Generation and Scholarship America, to help small businesses build practical AI skills in their day-to-day operations. AI Upskilling for Small Business, an AI training program created by Generation, is open to small businesses globally, with courses offered in English and Spanish. Smart Futures for Small Business Scholarships, administered by Scholarship America, provides eligible U.S.-based small business employees with scholarship funding for AI certification programs offered by vendors or accredited educational institutions nationwide.

“AI can be a powerful tool for small businesses when it’s used in practical, everyday ways,” said Jennifer Skyler, Chief Corporate Affairs Officer at American Express. “These initiatives were designed to help small businesses move from Gen AI exploration to practical application, equipping them to drive productivity and help unlock new opportunities for growth.”

An Applied Approach to AI for Small Businesses
Developed in partnership with Generation, AI Upskilling for Small Business is a training program designed for small businesses and grounded in real-world applications. Informed by pilot programs, the curriculum reflects common operational needs and helps teams quickly apply AI in ways that drive impact.

“Generation programs support participants to practice and master the skills that make the biggest difference to them in their day-to-day work,” said Bonni Theriault, Chief Partnerships Officer at Generation. “We are delighted to partner with American Express to offer small business owners a chance to hone their AI skills and see real benefits in their work.”

The program offers three training tracks tailored to different roles and levels of AI familiarity:

  • AI Generalist: A foundational primer plus targeted “Mini Missions” to apply AI across everyday tasks, with modules designed for seamless workflow integration.
  • Digital Marketing: Applies AI to content creation, campaign optimization, and insight generation to support efficiency and impact.
  • Digital Customer Success: Uses AI to streamline customer interactions, resolve inquiries faster, and deliver more personalized experiences.

Across all training, the flexible, self-guided curriculum helps participants to use AI to work more efficiently. Topics include drafting customer communications, supporting marketing content and campaigns, streamlining daily tasks like summaries and organization, and turning research into insights, all while applying human judgment to review and refine outputs.

“One of the biggest program takeaways for me was realizing how powerful AI can be when used the right way, because it allowed me to do things that typically require a full team,” said Katy Kinch, Owner of Buttermilk Bakeshop. “I was able to analyze customer feedback, identify trends, and track retention patterns from my living room, which gave me insights I wouldn’t normally have access to as a small business owner.”

Expanding Access Through the Smart Futures for Small Business Scholarship
To complement the training program, the American Express Foundation is also supporting Scholarship America to offer Smart Futures for Small Business Scholarships providing up to $1,000 for eligible U.S. small business employees who plan to pursue courses or certificate programs in AI.

“AI tools give small businesses a world of opportunity, and education and training ensure that their workforce is ready to meet the moment,” said Mike Nylund, President & CEO at Scholarship America. “We are proud to work with American Express to deliver scholarships to small business employees who are working to evolve their careers.”

Small business employers can nominate a member of their teams to apply for a scholarship and build new skills in AI that can have a ripple effect on both the business and employee’s potential.

Bitcoin (BTC) narrowly missed a major breakout. History says be careful.

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This is an excerpt from CoinDesk newsletter ‘Daybook.’ Sign up here, if you haven’t already.

Bitcoin has pulled back below $81,000 after narrowly missing a test of the closely watched 200-day simple moving average (SMA), currently located near $83,300, on Wednesday. The broader crypto market is also trading in the red, with the CoinDesk Smart Contract Platform Select Capped Index losing more than 2% over the past 24 hours, making it the worst performer among major sector indices.

The 200-day simple moving average (SMA) is widely regarded as a key barometer of long-term market strength. A sustained move above the level would reinforce the narrative that the bear market ended during the early February dip below $63,000 and that a new bull cycle is underway.

However, there is an important historical parallel worth considering. During previous bear market recoveries, BTC has tested, and at times briefly broken above, the 200-day average before resuming its broader downtrend. Most notably, in late March 2022, BTC climbed above $48,000 and tested the 200-day SMA, only to collapse toward $20,000 by the end of June.

For now, macro and market conditions continue to lean supportive. Sliding oil prices and record highs in gold, alongside steady ETF inflows and improving on-chain dynamics, continue to support the case for further upside. Analysts at Marex pointed to three catalysts that could determine whether BTC extends higher.

“First, whether spot keeps buying into strength, not just buying dips. Second, whether exchange supply continues to tighten, which reduces immediate sell pressure. Third, whether the derivatives market stays constructive without overheating. If those line up, the path to the mid 80s opens fast,” they said.

Alex Kuptsikevich, chief market analyst at FxPro, said BTC’s recent pullback appears more like a pause than a sign of trend exhaustion.

“This pause also coincided with the RSI touching the overbought zone (>70) on daily timeframes. It is worrying that the previous three touches of these levels (in August, October and January) were followed by sharp selloffs. It is quite logical that market participants are taking a breather to assess the situation and gather strength,” he said in an email.

In traditional markets, the 10-year U.S. Treasury yield has eased to 4.32%, reversing the early-month spike to 4.46% in a potentially positive development for risk assets.

The Bank of Japan continues to intervene in FX markets to support the anti-risk Japanese yen, while several Asian currencies remain under pressure from the recent oil price spike triggered by the Iran war. Meanwhile, Nasdaq futures continue to hover near record highs. Stay alert.

Read more: For analysis of today’s activity in altcoins and derivatives, see Crypto Markets Today . For a comprehensive list of events this week, see CoinDesk’s “Crypto Week Ahead.”

What’s trending

BNY, world’s largest custody bank, expands crypto services in Abu Dhabi (CoinDesk): BNY, which oversees $59 trillion in assets, is working with Finstreet and ADI Foundation to build regulated digital asset infrastructure anchored in Abu Dhabi Global Market (ADGM).

Oil prices fall below $100 as U.S.-Iran tensions keep traders focused on Strait of Hormuz risks (CNBC): Oil prices fell Thursday in volatile trading amid renewed tensions between U.S. and Iran. International benchmark Brent crude futures for July fell 1.85% to $99.40 a barrel. U.S. West Texas Intermediate futures for June rose 1.85% to $93.21 per barrel.

Iran reviewing US proposal as Trump pressures Tehran for agreement on deal to end war (AP): Iran is reviewing the latest American proposals on ending the war, as Trump threatens with a new wave of bombing unless a deal is reached that includes reopening of the Strait of Hormuz.

France moves aircraft carrier to Red Sea with eye on Hormuz mission (Reuters): France deployed its carrier strike ​group to the Red Sea as part of planning for a potential mission to secure the Strait of Hormuz.

Today’s signal

The chart shows bitcoin struggling to establish a firm breakout above the upper boundary of the rising channel that has defined its steady recovery from the February lows below $63,000.

Just above the upper boundary sits the closely watched 200-day simple moving average (SMA) near $83,300, a long-term trend indicator many institutional and systematic traders use to gauge whether the broader market trend is bullish or bearish.

Taken together, the top of the channel and the 200-day SMA form a key resistance zone. A decisive break above both levels would strengthen the case that bitcoin’s recovery is evolving into a broader uptrend and could open the door for a move toward the mid-$80,000s.

But repeated failure to clear this area could encourage profit-taking and short-term caution, especially after bitcoin’s strong rebound over the past three months.

Premarket data (CoinDesk)

Bitcoin stalls below $83K while altcoins flash bullish rotation: Crypto Markets Today

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The crypto market dropped back on Thursday with bitcoin losing around 0.7% since midnight UTC following Wednesday’s rally to a three-month high of $82,800.

Ether lost around 1% during Asia and European hours, now trading at $2,325 having briefly topped $2,420 on Wednesday.

The broader market is showing early signs of a bullish reversal following a two-month consolidation pattern between February and April, although it’s worth noting that bitcoin needs to break $98,000 in order to break its current cycle of lower highs and lower lows.

The altcoin market continues to indicate investor rotation, with the likes of ALGO and TON rising by between 8% and 9% since midnight UTC.

U.S. equity futures are flat on Thursday while the dollar index (DXY) is down by around 0.1% as investors remain hopeful over a deal to end the war in Iran.

Derivatives positioning

  • Crypto futures market activity remained relatively subdued over the past 24 hours, with total futures volume rising just 3% to $216 billion, while aggregate open interest (OI) declined 3% to $133 billion. The divergence between suggests that positioning is being reduced rather than expanded, pointing to deleveraging across the market.
  • BTC open interest fell to 762K BTC from 793K BTC a day earlier, ending a three-day streak of sustained positioning growth. Among major assets, DOGE recorded the sharpest decline in OI, down 6%, while XRP OI slipped roughly 1%. The declines across these assets suggest capital outflows and reduced speculative appetite in the near term.
  • DOGE positioning appears particularly weak. Funding rates remain negative at an annualized rate of around 6%, indicating that short positions are paying longs to maintain exposure. At the same time, DOGE’s 24-hour cumulative volume delta (CVD) is the most negative among major tokens, signaling aggressive selling pressure from market participants using market orders.
  • BTC funding rates, meanwhile, remain broadly neutral after averaging around minus 4% annualized in recent weeks. The normalization in funding suggests that excessive bearish positioning has largely been flushed out of the market. Some observers view this reset as constructive for BTC price action.
  • In contrast, ETH and SOL both recorded OI increases of 1% or more despite weakening spot prices. Rising open interest alongside falling prices typically suggests fresh short positioning is entering the market, indicating traders may be positioning for additional downside in these tokens.
  • TON continues to stand out on the positioning front. Open interest climbed more than 10% to another record high, signaling continued capital inflows into the asset. TON’s price briefly reached $2.90 earlier today, its highest level since September, and the token is now up 93% on the week. The simultaneous rise in both price and OI points to strong directional participation.
  • TON, TRX, and ZEC are currently the only top-30 tokens posting OI-adjusted positive cumulative volume delta readings. This suggests buyers are driving trading activity through aggressive market orders rather than passive limit bids. Most other major assets, including BTC, ETH, and XRP, continue to show negative CVD readings.
  • In the options market, bullish sentiment remains evident on Deribit, where call options at strike levels above $80,000 continue to dominate 24-hour volume rankings. According to Glassnode, dealers with short gamma exposure may buy into a potential BTC move above $82,000 to maintain hedges. That could further add to momentum.
  • Meanwhile, the one-month volatility risk premium, which measures the gap between implied volatility (IV) and realized volatility (RV), has turned positive again, per Glassnode. This shift indicates renewed demand for short-dated optionality and suggests traders are increasingly willing to pay for near-term volatility exposure after a prolonged period of compressed expectations.

Token talk

  • CoinDesk’s DeFi Select Index (DFX) and the CoinDesk MemeCoin Select Index (CDMEME) are the best performing benchmarks on Thursday, rising by 2.5% apiece as speculative trading begins to come into effect.
  • The Bitcoin-weighted CoinDesk 5 (CD5) and CoinDesk 20 (CD20) indices are flat since midnight UTC, while the broader CoinDesk 100 (CD100) was also marginally in the red.
  • CoinMarketCap’s “altcoin season” indicator is now at 45/100, its highest level since late March having risen from 32/100 since this time last month.
  • Despite the wider altcoin market being optimistic, popular DeFi token MORPHO lost 4.6% of its value since midnight UTC and 6.1% over the past 24 hours. it is currently trading at $2.13 with investors taking profits following a rally earlier in the week that lifted it from $1.95 to $2.33.

Speed, Recognition, and Choice at the Modern Checkout

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At the Retail Technology Show, the focus on the evolving merchant-customer relationship centered on three core pillars: integration, reliability, and real-time recognition. Kevin Carson, Senior Vice President and Global Partnerships at FreedomPay, joined the discussion to explain how the company is simplifying the checkout experience by delivering a best-in-class integration library. This extensive library allows customers the free choice to work with preferred vendors such as Oracle Retail, Aptos, or GKE Software, ensuring that technology remains a facilitator rather than a barrier to business.

To ensure this experience remains seamless on a global scale, the FreedomPay platform is built with a primary focus on stability and resiliency. Carson emphasized that the ability to run transactions with high speeds and total accuracy is essential for maintaining consumer trust. However, speed is only one part of the equation; for the modern consumer, the checkout is also an opportunity for engagement. The platform enables merchants to recognize customers in real time based on their specific purchase history, allowing for the immediate delivery of relevant rewards and incentives during the transaction.

Looking at the broader industry, Carson highlighted the rapid rise of intelligent retail solutions, ranging from RFID technology to new Android-based contactless payment methods. The biggest shift currently underway is the move toward tools that allow retailers to truly know and understand their customers in a deeper way. FreedomPay is preparing its clients for this shift by providing an underlying platform designed to consume and integrate these emerging services. By staying ahead of these trends, the company ensures that retailers can continue to offer cutting-edge experiences while maintaining a robust and accurate payment foundation.

Key Highlights from Kevin Carson:

  • Extensive Integration Libraries: Carson discusses how FreedomPay provides the freedom of choice by supporting a wide array of vendor integrations for its partners.

  • Global Stability and Speed: The importance of building a resilient platform that can handle high-velocity transactions with total accuracy across the globe.

  • Real-Time Consumer Recognition: How the platform allows merchants to identify shoppers and provide personalized rewards and incentives at the point of sale.

  • Underpinning Intelligent Retail: A look at how FreedomPay supports emerging trends like RFID and Android contactless solutions to help retailers understand their customers better.