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Bitwise Signals End of Anticipation Phase as Institutions Embed Into Crypto – Featured Bitcoin News

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Institutional Capital Accelerates Crypto Integration as Allocations and Product Access Rapidly Expand

Institutional capital rotation into crypto markets is accelerating, with Bitwise CEO Hunter Horsley signaling a transition from anticipation to active deployment. He framed the shift as a near-term inflection point driven by sustained inflows and expanding participation from large allocators. The executive expressed on March 27 via social media platform X:

“The ‘institutions are coming’ phase is about to be over. They’re here, or arriving shortly.”

He pointed to visible allocation activity already underway across the sector. “Countless are already in crypto. And another big batch will be in the next 6 months,” the Bitwise CEO stated.

Horsley recently highlighted underlying data reinforcing this shift in positioning among professional investors adjusting portfolio exposure. He referenced a Coinbase Institutional survey of 351 firms, released last week, which showed 74% expect higher prices over the next 12 months, while 73% plan to increase allocations. Capital concentration is also deepening, with 29% targeting portfolio weights above 5% by 2026, reflecting a move from exploratory exposure toward strategic allocation tiers.

Surveys Show Growing Confidence Among Advisors and Firms Ahead of Broad Financial Adoption

Parallel trends among financial advisors point to expanding distribution alongside institutional demand. The Bitwise/VettaFi 2026 survey found 32% allocated to crypto in 2025, up from 22%, while 56% reported personal ownership. Allocation depth is also increasing, with 64% of crypto portfolios exceeding 2% exposure and 42% of advisors now able to transact crypto for clients. “ Crypto’s future has always depended on what financial advisors think of it,” Bitwise Chief Investment Officer Matt Hougan said.

Broader adoption timelines extend beyond immediate inflows, reflecting structural changes across financial services. “ Crypto is becoming an institutional asset class,” Horsley stated last week, linking survey trends with long-term infrastructure development.

Market positioning increasingly reflects integration into mainstream finance rather than isolated participation cycles. Underscoring how institutional frameworks and capital deployment continue to expand in parallel, the Bitwise chief predicted in January:

“By the end of 2026, most major financial institutions will be in crypto with products and services. The space is hurtling toward the mainstream.”

FAQ 🧭

  • Why are institutions increasing crypto exposure?
    Rising confidence in returns and infrastructure is driving larger allocations.
  • How significant is advisor participation in crypto markets?
    A growing share of advisors are allocating client portfolios and gaining access.
  • What role do surveys play in understanding crypto trends?
    They reveal strong bullish sentiment and planned allocation increases.
  • What does institutional adoption mean for crypto markets?
    It signals deeper integration into mainstream financial systems and long-term growth.

How Many Pay360 Events Have You Attended?

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Pay360 has become a cornerstone of the payments industry, fostering a community of professionals who return year after year and the attendees were asked at the latest iteration, “How many Pay360 events have you attended?” their responses painted a picture of both deep-rooted loyalty and exciting new beginnings in within the payments industry.

For many of the attendees, Pay360 is an annual tradition as some attendees have been present since the very beginning, noting they were there for the inaugural show three years ago and have not missed one since. Others, however, boast an even longer history with the event; one veteran mentioned they have been attending since roughly 2015, highlighting the event’s long-standing relevance in the sector. This consistent attendance is common, with several participants noting they have been coming for the past four years.

The transition from attendee to exhibitor is a recurring theme which underscores the event’s value with one participant shared that while this was their third year participating, it marked their first time actually exhibiting with a booth. Another explained their evolution over four years: they attended the event solely for networking opportunities, but the tangible impact and growth of the event led them to book a booth annually and this “growing with the event” sentiment is a testament to Pay360’s increasing influence.

While the event retains its veterans, it continues to attract fresh faces as newcomers expressed high levels of excitement about experiencing their first Pay360, proving that the event remains as vibrant for first-timers as it does for those who have seen seven or eight iterations.

Morgan Stanley Sets Bitcoin ETF Fee at Ultra-Low 0.14%

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Investment bank Morgan Stanley is seeking to launch its spot Bitcoin exchange-traded fund at a 0.14% fee, which would make it the cheapest in the US market and potentially force rivals to cut fees to stay competitive.

The 0.14% fee, proposed in Morgan Stanley’s latest S-1 registration statement on Friday, would be one basis point below the Grayscale Bitcoin Mini Trust ETF (BTC), currently the cheapest in the US market, and 11 basis points below the BlackRock-issued iShares Bitcoin Trust ETF (IBIT).

“Big move here. They are not messing around,” Bloomberg ETF analyst James Seyffart said, predicting that the Morgan Stanley Bitcoin Trust (MSBT) is “likely to launch in early April.”

Source: James Seyffart

Fellow Bloomberg ETF analyst Eric Balchunas said the low fee means that none of Morgan Stanley’s roughly 16,000 financial advisors — which manage $6.2 trillion in client assets — would feel conflicted in recommending the product to its clients.

Given that spot Bitcoin ETFs track the price movements of Bitcoin (BTC), Morgan Stanley’s ultra-low fee could spark a fresh fee war in the $83 billion market, putting immediate pressure on rivals to cut costs or risk losing assets.

Regulatory approval would make Morgan Stanley the first bank to issue a spot Bitcoin ETF, expanding access to Bitcoin exposure for millions of its high-net-worth clients.

“They are the ultimate gatekeepers of rich boomer money,” Balchunas added.

Morgan Stanley previously selected Coinbase and Bank of New York Mellon as the proposed custodians for its Bitcoin ETF.

Morgan Stanley seeking suite of crypto ETFs, banking charter

Morgan Stanley, previously one of the more crypto-hesitant Wall Street firms, filed for the spot Bitcoin ETF in the first week of January, along with a Solana (SOL) ETF.

Related: Bitcoin traders see 53% odds of sub-$66K BTC by April 24 

It then filed papers for a staked Ether (ETH) ETF later that week, and by the end of the month, the bank appointed one of Morgan Stanley’s longest-standing executives, Amy Oldenburg, to lead its digital asset team.

Source: James Seyffart

Morgan Stanley also applied for a national trust banking charter on Feb. 18, seeking to custody certain digital assets and execute purchases, sales and swaps for clients in addition to staking services.

In October, before the investment bank adopted its institutional crypto strategy, it recommended a 2% to 4% allocation to crypto portfolios for investors. It also allowed its financial advisors to recommend crypto funds to clients with individual retirement accounts (IRAs) and 401(k)s.

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