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OpenAI, ServiceNow Enter Into Strategic Multiyear Partnership
With a history of catering to consumers, OpenAI showed on Tuesday that it also has an enterprise strategy by revealing a multiyear deal with ServiceNow. At the same time, ServiceNow is expanding beyond IT services, while making OpenAI a preferred choice.
Through the partnership, ServiceNow will embed OpenAI’s GPT 5.2 model into its platform to power autonomous AI agents across verticals such as IT, HR, and customer service. The two vendors will develop real time AI voice technology for customer service agents and HR employees. In addition, ServiceNow will use OpenAI’s computer use model to automate systems and desktop-based tasks.
The relationship between the two vendors began in 2023 when ServiceNow integrated Microsoft Azure OpenAI Service into its Now platform.
The expanded partnership highlights OpenAI’s strategy in the enterprise IT market, while helping ServiceNow make its non-IT workflows more intelligent and automated. It also enables the IT self-service vendor to use OpenAI’s voice models in customer service workflows.
An Enterprise Play
For OpenAI, this is just one part of its emerging enterprise play. The model provider has spent the last few months partnering with major vendors, including Cerebras, Broadcom, AWS, Oracle, and SoftBank.
Through these partnerships, OpenAI embeds its technology within enterprises without having to sell directly to them.
“The way they win in the enterprise is largely going to be ‘design in’ wins,” said David Nicholson, an analyst at Futurum Group.
That concept is the approach of having one vendor’s technology built into another company’s product. For example, the technology powering Safari (Apple’s web browser) is from Google. Similarly, when ServiceNow includes OpenAI’s models in its workflows and deploys them to its customers, OpenAI benefits every time ServiceNow deploys new technology, and a customer buys that product. ServiceNow’s expanded partnership with OpenAI puts the model provider continually in front of enterprises and could help it stay relevant in the AI market, especially amid speculation that 2026 could be the year the generative AI vendor loses some traction, Nicholson said.
“This is another strong indication that OpenAI is hedging its bets and not depending upon only its brand to go forward,” he said. “They realize that in the world of IT today, partnerships, ecosystems, platforms, all of those things interacting together, that’s how you become successful.”
ServiceNow and Enterprises
The partnership could also draw in enterprises that have been hesitant to try OpenAI on their own. Enterprise IT vendors like ServiceNow provide businesses with a safety net to try OpenAI technology through a trusted platform.
For ServiceNow, the expanded partnership means its platform becomes more intelligent and more automated without having to build frontier models. While the vendor has historically focused on IT services, it has been moving into non-IT domains such as HR and customer service.
ServiceNow’s expanding focus was buttressed when it acquired AI and enterprise search vendor Moveworks last March.
Moreover, those non-IT domains highlight the importance of voice, said Arun Chandrasekaran, an analyst at Gartner.
“The other part of this partnership is that they believe that OpenAI’s voice models will be very important for their business workflows, particularly their customer service workflows,” Chandrasekaran said. So, some of OpenAI’s speech models will likely make their way into ServiceNow’s workflows soon.
He added that while other IT service providers are model-agnostic, ServiceNow seems to think it can deliver true speech-to-speech by working with OpenAI. This means that, instead of the cascading effect of current speech-to-speech technology, in which speech is first converted to text and then back to speech, ServiceNow wants a direct speech-to-speech technology.
Some Challenges
However, one unknown is whether OpenAI will lead the voice AI market the next three to four years, especially with other speech providers such as Elevenlabs making innovations, Chandrasekaran said.
Another challenge is that OpenAI must deliver and fulfil its end of the agreement.
“The danger would be if OpenAI fails to deliver a solid partner support system,” Nicholson said. “There’s real work that has to be done. And I’m hoping that they’re getting people who have experience with this.”
He added that if OpenAI has to hire experienced professionals to execute on this strategy, then it should, because the vendor currently lacks a proven track record of supporting partnerships over time.
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Bitcoin Enters Delaware Life’s Retirement Annuity Portfolio
Delaware Life Insurance Company is adding limited Bitcoin-linked exposure to its retirement annuity portfolio through an index developed by BlackRock.
The insurer will offer an index that blends US stocks with a small, risk-managed allocation to Bitcoin (BTC). The Bitcoin exposure comes through BlackRock’s iShares Bitcoin Trust ETF, meaning investors do not hold Bitcoin directly.
The index combines US equities with managed BTC exposure and applies volatility controls designed to limit fluctuations to about 12%. Delaware Life said the structure allows policyholders to gain indirect exposure to BTC price movements while still preserving their principal under the annuity’s terms.
The index will be available across three of Delaware Life’s fixed indexed annuity products. Fixed indexed annuities are insurance-based retirement products that protect the initial investment and offer tax-deferred growth, with returns tied to the performance of a referenced market index rather than direct asset ownership.
Delaware Life Insurance Company is a US life insurance and annuity provider focused on retirement products. The company said it surpassed $40 billion in cumulative annuity sales as of November 2025.
BlackRock, one of the world’s largest asset managers, launched its Bitcoin ETF in January 2024. According to CoinMarketCap data, the fund has a market capitalization of more than $70 billion, making it the largest spot Bitcoin fund.
In December, BlackRock said the ETF ranked among the company’s three largest investment themes in 2025.
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Insurance companies explore Bitcoin-linked strategies
The Delaware Life product is not the only example of insurance companies experimenting with Bitcoin-linked structures.
Meanwhile Group, a company that offers Bitcoin life insurance, launched in June 2023 backed by investors including Sam Altman and Gradient Ventures. In October 2025, the company raised $82 million in a funding round, which it said would be used to support growing demand for Bitcoin-denominated retirement and savings products.
Tabit, a Barbados-based insurer, has taken a different approach by using Bitcoin to fund its balance sheet rather than offering crypto-linked insurance products. In March, the company raised $40 million in Bitcoin to back traditional US dollar-denominated property and casualty insurance policies, saying its entire regulatory reserve was held in Bitcoin.
Beyond insurance products, US policymakers have moved to expand access to crypto exposure through other retirement vehicles.
In August, US President Donald Trump signed an executive order directing US regulators to expand access to cryptocurrency in 401(k) retirement plans.
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Cheap ChatGPT Tier on Offer for $8 a Month; Ads Coming Soon
OpenAI is introducing key changes as it continues to evolve ChatGPT.
Last week, the startup announced that it’s making its most affordable subscription tier, ChatGPT Go, available globally. At the same time, it is rolling out advertising to the platform, with testing set to start soon in the U.S. for adults using its free tier or those on its Go plan. The moves come amid continuing scrutiny of OpenAI’s massive losses, which stretch to billions of dollars.
ChatGPT Go was initially launched in India in August to widen access to AI and has since been rolled out in 170 other countries.
Its affordability has helped it become the fastest growing ChatGPT plan, with users leveraging it for everyday tasks such as writing, learning, image creation and problem-solving, according to according to OpenAI.
Now, the company has made the decision to offer the plan in every market where ChatGPT is currently available. ChatGPT Go will be priced at $8 a month in the U.S., with equivalent localized pricing in other markets, joining ChatGPT Plus ($20 a month) and ChatGPT Pro ($200 a month).
The cheapest plan provides added access to the Chat GPT 5.2 instant model, with ten times more messages, file uploads and image creation than in the free tier, plus a longer memory and context window, so it remembers more details about you over time.
The next tier up, Plus, is aimed at those who require deeper reasoning, while Pro targets power users who need maximum memory and context.
The decision to include advertising, meanwhile, brings with it a degree of risk, with OpenAI acknowledging in a blog post: “It’s crucial we preserve what makes ChatGPT valuable in the first place.”
As such, the company has pledged that its responses will never be driven by advertising; that data and conversations will not be sold to advertisers; and that there will always be an option to disable personalization.
In addition, OpenAI says those who do not wish to see ads in ChatGPT will always be catered for via a paid tier that is ad-free.
Testing will start “in the coming weeks” for logged in adults in the free and Go tiers in the U.S., with clearly labeled ads sited at the bottom of answers featuring a relevant product based on a user’s conversation. Sensitive topics — such as health or politics — will remain ad-free.
OpenAI is seeking feedback from users to help it refine how it serves ads in future. For the time being, Plus, Pro, Business and Enterprise subscriptions will not include ads.
Given the company’s need to increase revenues, the decision to introduce advertising does not constitute a surprise, but it does mark a major U-turn by CEO Sam Altman, who in 2024 described the prospect of a combination of AI and ads as “uniquely unsettling” and a “last resort” for the company as a business model.
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