From fine dining to breweries, leading operators and local icons are choosing Square for its stand-out product innovation, ease of use, and transparent pricing
Square’s comprehensive platform, product velocity, and intuitive design and pricing are driving restaurants to switch to the platform. Square recently reported that GPV from its food and beverage sellers grew 16% year-over-year in Q4 of 2025¹ as more businesses from fine dining establishments to breweries choose Square to power their operations.
“Restaurants are tired of overpaying for technology that isn’t working for them and their businesses. At Square, our food and beverage business is growing, and that’s because we’re committed to serving sellers with innovation, transparency, and ease of use,” said Nick Molnar, Head of Sales and Marketing at Block. “Even with more complex business models, restaurants are using Square to save time and money so they can focus on hospitality.”
How leading operators are using Square
For Michelin-recommended Anajak Thai, Square’s purpose-built features for fine dining and its dedicated support were the key differentiators in switching their business over. The legendary Los Angeles restaurant leverages Square Handheld for quick and precise tableside service, and they use Square’s direct integration with OpenTable to manage reservations and uplevel their hospitality through diner insights and data.
“Our restaurant can’t afford downtime or clunky technology. Square’s platform is intuitive and reliable,” said Justin Pichetrungsi, James Beard–awarded chef and owner of Anajak Thai. “But what really sets Square apart is the people behind the product – they listen, they care about our success, and they’re constantly innovating. That’s the kind of partner you want when you’re running a business at this level.”
Saucy Brew Works in Cleveland, Ohio transitioned to Square to enhance operational efficiency and unlock savings and flexibility for future growth. Across their five locations, the business is using Square Handheld, Square Stand, Square Staff, and the Square Kitchen Display System to manage front and back-of-house operations, and they are using integrations like Restaurant365 and Tripleseat to help power employee scheduling and event management, respectively. The brewery is also rolling out Square Bitcoin payments to all of its locations, and as a result of the switch to Square, they’re set to save on costs between processing and subscription fees.
“Our previous point-of-sale provider was getting out of touch on what a small business needed as far as pricing. It came to a point where we realized we were overpaying and they were underdelivering,” said Michael Grasso, director of restaurant operations at Saucy Brew Works. “With Square, sitting down with the team made the difference. They laid everything out really well so we could see the value.”
Lotus of Siam, a renowned Thai restaurant chain based in Las Vegas, also looked for cost savings and ease of use when shopping for a new point of sale provider to power their three locations. Given frequent internet blackouts in their area, too, they needed a reliable platform like Square that offered easy mobile and offline payments. Lotus of Siam is using Square Handheld, Square Stand, and Square Staff to manage the front and back of house, and have been leveraging insights from Square AI to both better understand their business and onboard employees faster.
“Square is dummy-proof, and it’s a lot easier to read when you’re looking at your sales and your reports. I have three managers who don’t have to call me in the middle of the night and ask me, ‘Hey, how do I do this?’” said Penny Chutima, owner of Lotus of Siam. “And so it actually helps us manage our funds a lot better. We’re also getting cost savings on the product, too – as of today, we’re now saving five figures with Square.”
Why the Square difference matters
Today’s restaurant operators face unprecedented pressure: labor costs are climbing, consumer expectations are rising, and the technology landscape has become increasingly fragmented. Many find themselves juggling multiple disconnected systems, each with its own pricing model and learning curve. The result is wasted time, wasted money, and a constant struggle to keep up – leaving little room for the strategic decisions that actually grow a business.
That’s where Square comes in. Square delivers technology that simplifies operations, reduces costs, and gives restaurants back the freedom to focus on what matters most – their customers and their business. Which is why leading hospitality businesses across all segments are making the switch.
