Vanguard opens search for digital assets leader in sign of evolving crypto strategy

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Vanguard has opened the search for a head of digital assets, creating a senior role that would oversee the firm’s strategy for cryptocurrencies and blockchain-based financial technology.

The position, listed within Vanguard Personal Wealth, calls for an executive to develop the firm’s digital asset vision, identify business opportunities and lead execution across product, technology, operations, legal and compliance teams. The candidate will also advise senior leadership on changes in digital asset markets, represent Vanguard in discussions with regulators and industry groups and help shape the firm’s long-term approach.

It also highlights other areas of the ecosystem, including tokenization, stablecoins, digital wallets, custody, blockchain-enabled settlement and operating models as areas the executive will evaluate, as well as determining whether Vanguard should build new capabilities internally, partner with third parties or delay entering certain parts of the market.

The search marks another step in Vanguard’s gradual shift toward digital assets after years of resisting the sector. The asset manager, which oversees roughly $10 trillion, remained one of crypto’s largest institutional skeptics while peers such as BlackRock, Fidelity and Franklin Templeton rolled out spot bitcoin ETFs and other blockchain initiatives.

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