Strive, Inc. (Nasdaq: ASST) has acquired an additional 382 bitcoin for approximately $30.3 million, paying an average cost of roughly $79,348 per coin, according to an 8-K filing with the U.S. Securities and Exchange Commission.
The purchase, executed between May 13 and May 18, lifts the Dallas-based Bitcoin treasury and asset management firm’s total holdings to 15,391 BTC — cementing its status as one of the largest public corporate holders of the digital asset.
The latest accumulation adds to a relentless buying streak that has seen Strive grow its treasury by more than 2,200 BTC since January 2026, when the company held 12,798 BTC following its acquisition of Semler Scientific.
The pace has accelerated markedly: in late April, Strive purchased 789 BTC for roughly $61.4 million at an average price of $77,890 per coin, and just weeks later added 444 BTC for $33.9 million at $76,307 per coin, crossing the 15,000 BTC threshold for the first time.
Strive’s bitcoin strategy
Alongside the latest purchase, Strive disclosed updated performance figures that underscore its unique approach to capital allocation. The company reported a quarter-to-date BTC Yield of 6.6% and a year-to-date BTC Yield of 18.4% — a proprietary metric that measures the percentage growth of Bitcoin exposure per common share over time, rather than simply the appreciation of BTC’s price.
The firm’s amplification ratio, a measure of how leveraged its Bitcoin exposure is relative to market value of holdings, stands at 44.3%.
That amplification ratio has grown steadily. When Strive held 13,132 BTC in January, its amplification ratio stood at 37.2%, predominantly driven by preferred equity rather than traditional debt. The expansion to 44.3% reflects continued SATA preferred stock issuances, which the company has used to fund Bitcoin purchases without diluting common shareholders in the conventional sense.
Strive also disclosed approximately $87.3 million in cash and cash equivalents, alongside a $49.8 million position in Strategy Inc.’s Variable Rate Series A Perpetual Stretch Preferred Stock (STRC). The company, led by Chairman and CEO Matt Cole, describes Bitcoin as its “hurdle rate” for all capital deployment decisions — framing every acquisition not merely as a treasury move but as a benchmark for long-term shareholder value.
At current market prices, Strive’s 15,391 BTC treasury carries a value approaching $1.2 billion, ranking the firm among the top corporate holders of Bitcoin globally.
Earlier this week, Strive Inc. announced that its SATA preferred stock will become the first U.S.-listed security to pay cash dividends every business day starting June 16, with daily compounding lifting its effective yield to about 13.88%.
The firm also reported a $265.9 million Q1 net loss driven largely by Bitcoin valuation declines, while expanding its holdings to 15,009 BTC and maintaining a debt-free balance sheet, as CEO Matthew Cole positioned the move as a “zero-to-one innovation.”
