Samsung Electronics revealed plans to for what the South Korean tech giant said was securing “leadership in the AI semiconductor era,” with a record investment for the company.
The vendor said in a company filing that it would spend the money on facilities and R&D this year.
In the same filing, Samsung said it also plans to pursue “meaningful mergers” in future growth sectors, including robotics, medical technology, automotive and HVAC.
The moves come as part of the vendor’s value enhancement plan, which outlines its strategy to cement its position as a leading player in the semiconductor industry and offer a one-stop shop across chip memory, foundry and packaging.
Samsung is also restructuring its operations to more prominently feature AI innovation.
Demand for AI chips has been on the rise as enterprises deploy more advanced systems, including agentic AI. At Samsung’s annual general meeting on March 18, co-CEO Jun Young-hyun outlined its plan to meet the burgeoning demand.
“We will build technological competitiveness to secure leadership in the AI semiconductor market,” he said.
The vendor’s shifted focus comes in the wake of a string of new deals to further position it in the AI hardware landscape.
On March 18, the company revealed an expanded partnership with AMD to develop next-generation AI memory and computing technologies; a deal that followed Nvidia CEO Jensen Huang‘s statement at Nvidia’s GTC conference earlier this week in San Jose, that Samsung will manufacture Groq chips under a new foundry partnership.