PayPal has moved to strengthen its agentic commerce capabilities through a deal to buy multi-channel orchestration platform Cymbio. Financial terms of the deal were not disclosed.
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PayPal has been at the centre of the agentic commerce goldrush over the last year, with its agentic commerce services and checkout options already available for merchants on Microsoft Copilot and Perplexity, with OpenAI’s ChatGPT and Google’s Gemini app and AI Mode coming soon.
Tel Aviv-headquartered Cymbio helps brands sell across agentic surfaces, including Microsoft Copilot and Perplexity, and other e-commerce channels. PayPal has previously partnered with, and invested in, the company.
As part of PayPal, its team and technology will enable Store Sync, one of PayPal’s agentic commerce services. Store Sync makes merchants’ product data discoverable within AI channels, and it includes the ability to seamlessly drop orders to their existing fulfilment and management systems.
Importantly, says PayPal, merchants remain the merchant of record and retain customer relationships and control over their brand. Abercrombie & Fitch, Fabletics, Ashley Furniture, Newegg, and Adorama are currently live with Store Sync on Microsoft Copilot and Perplexity.
Michelle Gill, EVP and GM, small business and financial services, PayPal, says: “Acquiring Cymbio’s technology and team will enhance our agentic commerce capabilities and accelerate the expansion to more of our merchants.
“By making their product catalogues discoverable on AI surfaces, merchants can increase sales while expanding product choice to the millions of consumers shopping on AI platforms today.”
