At MPE 2026, Ugnė Buračienė, Group CEO of payabl., shares a positive and focused outlook on the payments industry, defining payabl. as the “lego in the payment industry” that puts all the essential payments pieces together for merchants. payabl. offers a complete solution, from acquiring to issuing, through a single platform and one authentication process, to enable global payment acceptance. Buračienė explains that her mission is about tangible improvements, streamlining operations, and ensuring the company is constantly listening to its clients’ actual needs to simplify the complexities of payments.
payabl. highlights the significant challenge merchants face when trying to integrate multiple payment options, as the compliance, risk assessment, and technical requirements multiply with every new solution they add. Buračienė states that this complexity makes it difficult for merchants to offer a smooth checkout experience. This is where payabl. steps in, acting as a crucial partner by simplifying and streamlining the entire payment acceptance process, taking the headache out of merchant operations.
As a provider of multi-currency business accounts, card acquiring, and integration with over 300 local and alternative payment methods, payabl. is committed to giving merchants a full suite of payment services so they can focus entirely on growing their business. This commitment to reducing friction is clear in their adoption of pan-European initiatives like Wero, where payabl. was an early adopter, viewing it as a positive step for consumer and merchant choice.
Looking ahead, payabl. suggests the industry won’t see dramatic changes but rather a positive shift toward reducing the overall friction in global payment acceptance. The ultimate goal is process simplicity, making sure clients can accept payments globally with less hassle and without having to constantly worry about the underlying technology.
In a revealing moment, Buračienė draws a compelling comparison between the fast-paced, challenging payments industry and her passion for triathlons and training for an Ironman. Buračienė explains that the sport teaches you to persevere, stick to your plan even when things don’t go smoothly, and be prepared for whatever is thrown your way, the lessons of which she applies directly to leading the payabl. team through the ever-changing environment.
