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Affirm Partners With Virgin Media O2 to Bring Flexible Financing to UK Mobile Market

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Affirm, the payment network known for its “honest financial products,” has partnered with Virgin Media O2 to provide flexible financing options for the telecom giant’s UK customer base.

The collaboration marks a significant expansion for Affirm just one year after its entry into the UK market. The partnership will see Affirm’s payment technology integrated into Virgin Media O2’s sales channels, offering consumers transparency and choice when purchasing mobile phones, headphones, games consoles, and other hardware.

Flexible financing without the hidden fees
Chris Bournes, commercial director at Virgin Media O2

Under the new agreement, both new and existing O2 customers will be able to access a range of monthly payment plans. Affirm emphasizes that its model differs from traditional credit cards by eliminating compound interest and ensuring customers are never charged late or hidden fees.

At checkout, approved customers will be presented with clear pay-over-time options, displaying the total cost upfront. This approach aims to align with the financial needs of modern consumers who increasingly demand predictability in their outgoings.

Chris Bournes, commercial director at Virgin Media O2, commented on the customer-centric focus of the deal: “Providing our customers with choice and flexibility is at the core of Virgin Media O2’s offering. We want to help our customers access the devices they want with an affordable, clear, and convenient payment option that truly works for them. Through our partnership with Affirm, we’ll do just that – empowering our customers by giving them even more choice to pay for their handset via a flexible service they can trust.”

Expanding the SIM-free market
Ruth Spratt, UK country manager at Affirm

For Virgin Media O2, the partnership provides a strategic opportunity to expand its offering in the SIM-free market, complementing its existing portfolio of Pay Monthly Handset Bundles and SIM Only options.

Ruth Spratt, UK country manager at Affirm, highlighted the scale of the opportunity: “Virgin Media O2 plays a central role in the daily lives of millions of people across the UK. We’re proud to partner with them to bring our honest, flexible and longer pay-over-time options to more customers. As more businesses look to improve the way people pay, Affirm provides a solution that puts transparency, trust and convenience at the centre of the experience.”

The service is expected to become available to Virgin Media O2 customers later this summer, subject to regulatory approval.

The announcement was included in Affirm’s latest earnings report, signaling a robust first year of operations in the UK. Since launching, the US-headquartered fintech has sought to disrupt the local credit market by offering a transparent alternative to traditional revolving credit products.

Affirm is authorised and regulated by the Financial Conduct Authority (FCA) in the UK.

Brazil Revives Strategic Bitcoin Reserve Plan Targeting Purchase Of Up To 1 Million BTC

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Even as Bitcoin (BTC) struggles with weak price performance and heightened volatility over the past month, Brazil’s House of Representatives is signaling a markedly different long‑term outlook. Lawmakers are once again exploring the creation of a national Bitcoin reserve that could eventually hold as many as 1 million BTC.

Brazil’s Bitcoin Reserve Proposal

The renewed push comes through Bill No. 4,501 of 2024, which lays out the framework for establishing what would be called the Sovereign Strategic Reserve of Bitcoins, or RESBit. 

The proposal seeks to formally integrate Bitcoin into Brazil’s broader financial strategy, positioning the cryptocurrency as a component of the country’s national reserves. The initiative is associated with Federal Deputy Luiz Gastão, while the bill itself is authored by Federal Deputy Eros Biondini.

Lawmakers argue that holding BTC could help shield Brazil’s international reserves from currency volatility and geopolitical risks. In addition, the reserve would support the development and credibility of Brazil’s central bank digital currency (CBDC), the Digital Real—also known as Drex—by providing an additional layer of backing.

The proposal sets a clear limit on the scale of the initiative. RESBit would be capped at up to 5% of Brazil’s international reserves, and any purchases would be carried out gradually under a structured acquisition plan. 

The bill emphasizes that the program must adhere strictly to the country’s Fiscal Responsibility Law, ensuring that Bitcoin purchases do not jeopardize public accounts or fiscal stability.

Broader Blockchain Strategy

The Bitcoin bill also proposes the formation of a specialized advisory committee composed of experts in digital economy, blockchain technology, and cybersecurity. It also allows for the creation of inter‑institutional working groups to coordinate implementation and oversight.

But beyond reserve management, the proposal outlines broader measures designed to strengthen Brazil’s digital asset ecosystem. The text envisions educational initiatives and workforce training programs focused on blockchain and digital security, including the training of public servants. 

It also encourages the development of startups in the crypto and blockchain sectors and calls for investment in robust technological infrastructure to support innovation and secure operations.

Supporters of the bill argue that the concept draws on international precedents. The author cites examples such as El Salvador, the United States, China, Dubai, and the European Union, where governments have incorporated cryptocurrencies or blockchain technology into public policy in varying ways. 

According to the proposal’s rationale, integrating digital assets into national strategies can promote financial inclusion, attract investment, strengthen technological capabilities, and offer additional protection against exchange‑rate shocks.

The bill’s backers also point to Brazil’s strong domestic adoption of cryptocurrencies as a foundation for leadership in the region. They contend that a strategic Bitcoin reserve could position the country at the forefront of digital finance in Latin America. 

Bitcoin
The 1-D chart shows BTC’s recovery on Friday toward $69,000. Source: BTCUSDT on TradingView.com

As of this writing, BTC has surged to the upper limit of its consolidation range, reaching $69,000. It has registered gains of 5% within the last 24 hours. 

Featured image from OpenArt, chart from TradingView.com

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Bitcoiners Face Test As Inflation Cools: Pompliano

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Bitcoin investors are being forced to rethink why they hold the asset as inflation data cools, according to Bitcoin entrepreneur Anthony Pompliano.

“I think the challenge for Bitcoin investors, can you hold an asset when there is not high inflation in your face on a day-to-day basis?” Pompliano said during an interview with Fox Business on Thursday. “Can you still believe in what Bitcoin’s value proposition is, which is that it’s a finite-supply asset. If they print money, Bitcoin is going higher,” he said.

“Bitcoin and gold are great long-term things,” he said. The Consumer Price Index (CPI) fell to 2.4% in January from 2.7% in December, according to the Bureau of Labor Statistics. However, Mark Zandi, Moody’s chief economist, recently told CNBC that inflation “looks better on paper than in reality.”

Anthony Pompliano spoke to Charles Payne on Fox Business on Thursday. Source: Fox Business

Bitcoin (BTC) is typically seen as a hedge against inflation because only 21 million coins will ever exist. When central banks increase the money supply and the value of fiat currencies declines, investors often turn to perceived riskier assets, such as Bitcoin, to protect their purchasing power.

Bitcoin sentiment has reached multi-year lows

It comes as sentiment for Bitcoin has reached multi-year lows not seen since June 2022, with the Crypto Fear & Greed Index, which measures overall crypto market sentiment, posting an “Extreme Fear” score of 9 in its Saturday update.

Cryptocurrencies, Bitcoin Price
Bitcoin is down 28.14% over the past 30 days. Source: CoinMarketCap

Bitcoin is trading at $68,850 at the time of publication, down 28.62% over the past 30 days, according to CoinMarketCap.

US dollar devaluation will be covered up by “monetary slingshot”

Pompliano said the macro environment could create short-term volatility for Bitcoin before it resumes its upward trajectory.

“We’re going get deflationary-type forces in the short term, people are going to ask to print money and to drop interest rates,” he said.

He explained that this will lead to the devaluation of the US dollar, though the effect won’t be immediately visible.

Related: Bitcoin ETFs bleed $410M as Standard Chartered slashes BTC target

“The currency is going to be devalued at a time where deflation covers up the impact, so I call it a monetary slingshot,” Pompiano said.

Pompliano forecasted that the Federal Reserve will continue to expand the money supply to “deal with inflation,” but as the dollar faces further devaluation, he expects Bitcoin to become “more valuable than ever.”

The US dollar index, which tracks the dollar’s strength against a basket of major currencies, is down 2.32% over the past 30 days and is trading at $96.88, according to TradingView. 

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