Nvidia Taps British AI Startup to Build ‘Next Frontier’ of AI

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Nvidia has entered into a partnership with Ineffable Intelligence to build next-generation AI systems built on reinforcement learning.

The London-based AI lab was founded at the end of last year by Google DeepMind architect David Silver and emerged from stealth a few weeks ago. It closed its seed funding round in April with $1.1 billion — the largest seed round ever in Europe.

Nvidia participated in the financing, alongside Google, Sequoia Capital and the U.K. government’s Sovereign AI Fund.

Under the partnership, the companies said they are entering an engineering-level collaboration to build “AI systems that learn by trial and error.”

Unlike AI systems trained on human data, Ineffable’s design focuses on reinforcement learning, which means its AI models learn from repeated experiences. 

“The next frontier of AI is superlearners — systems that learn continuously from experience,” Nvidia CEO Jensen Huang said in a May 13 statement.

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The partners said they will co-develop a pipeline to inform reinforcement learning systems at scale, with engineers from both companies collaborating on the project. Nvidia will provide its Grace Blackwell chips for the effort, along with its Vera Rubin platform. 

The goal, the vendors said, is to stay ahead of the new generation of software and hardware needed to shift AI from human-led to experience-led data.
“Researchers have largely solved the easier problem of AI: how to build systems that know all the things humans already know,” Silver said in a statement. “But now we need to solve the harder problem of AI: how to build systems that discover new knowledge for themselves. That requires a very different approach — systems that learn from experience.”

The deal is the latest in a sweeping investment blitz from Nvidia, which has committed billions to the AI ecosystem this year alone. This has included chip vendors such as Marvell and photonics companies Lumen and Coherent.

Nvidia has also been increasingly pushing into European AI, backing firms including French AI lab Mistral and UK data center startup Nscale.

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