The $2 trillion financial services firm has rolled out cryptocurrency trading capabilities on its E*Trade retail brokerage platform.
Morgan Stanley has begun rolling out cryptocurrency trading on its E*Trade platform, expanding crypto access to its retail investor base, Bloomberg reported today, May 6. The $2 trillion asset manager’s move integrates digital asset trading directly into E*Trade’s existing infrastructure, allowing its 8.6 million customers on the platform to trade cryptocurrencies alongside traditional equities and bonds, per the report. The rollout, currently in pilot, marks a significant institutional push into mainstream crypto adoption.
E*Trade, acquired by Morgan Stanley in 2020, serves millions of retail investors in the United States. According to the report, Morgan Stanley is taking a similar competitive fee tactic as it did with the launch of its Bitcoin ETF recently, offering its crypto trading with lower fees than Coinbase, Robinhood and Schwab, which began rolling out spot BTC and ETH trading for retail clients in April.
Source: Bloomberg
This article was generated automatically by The Defiant’s AI news system from publicly available sources.