Most generative AI applications aim to use technology to reduce workloads across a wide range of industries.
Sales is no exception.
Most sales associates spend much of their work hours oscillating between sales and administrative tasks. This means that much of the work consists of non-sales tasks, which can be frustrating for workers and lead to lost opportunities and revenue.
While this is not unique to sales, AI vendors such as Gong AI aim to reduce the number of menial tasks sales teams must perform. Gong is an AI-powered revenue intelligence platform that helps sales and revenue teams boost productivity with AI.
“No organization is happy about a quarter of your time actually doing your work,” said Eilon Reshef, co-founder and chief product officer at Gong, on the latest Targeting AI podcast from AI Business. “The revenue professionals are also not happy about it. The way we think about it, we’re going to take away the boring stuff that you do anyway, the mundane stuff, the drudgery.”
Some of the tasks being outsourced to AI technology include notetaking and email. However, those tasks are just the beginning. As technology matures, Reshef expects more tasks to be given to AI agents.
“Autonomous selling is very, very far into the future, but pieces of it might not be,” he said. “For example, I might send a bot to give you a product demo … maybe the bot is going to ask you three key questions that’s going to help you write to the right individual.”
Even as more menial tasks are outsourced, teams still need to remain diligent.
“AI is always going to miss something. We always recommend that someone review it before acting on it,” Reshef said.