Google Launches Low-Cost AI Plus Subscription in the U.S.

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Google’s low-cost AI Plus subscription has now been rolled out in all markets where the company’s AI plans are available — including the U.S.

AI Plus was previously offered in select territories across the world, where it was sold alongside Google’s more advanced AI Pro and AI Ultra plan. Now it’s being made available in an additional 35 countries.

The tech giant is pitching AI Plus as a product that provides access to powerful AI models “at an accessible price,” according to a blog post.

In the U.S., that price will be $7.99 a month, although for a limited time new subscribers will get 50% off for the first two months.

AI Plus adds another licensing tier between a free, basic Google account and the $19.99 per month AI Pro account for users. The AI Ultra plan costs $250 a month.

For their $7.99 monthly outlay, Plus customers — and up to five family members — will get greater access than the free plan offers to Gemini 3 Pro and the Nana Banana Pro image generation tool in the Gemini app, as well as video creation capability via Veo 3.1 Fast.

Plus plan subscribers will also have more access to Google’s AI film making tool Flow, and research and writing assistance via NotebookLM, including Audio Overviews.

Plus also provides 200 monthly AI credits across Flow and Whisk, the image-to-video creation tool. In comparison, the free plan offers 100, while Pro ups this to 1,000.

Related:Microsoft Aims for Better Inference Efficiency With Maia 200

Storage differs between the plans, too. Plus subscribers get 200GB, which contrasts with the 15GB available with the free tier and the 2TB that’s packaged with Pro.

However, those tempted by the prospect of upgrading to Plus from the free tier but want a little more have another option after it was confirmed that existing Google One Premium 2TB subscribers will get access to all the benefits of AI Plus in the “next few days.” This $9.99 subscription offers everything in Plus along with significantly more storage for only $2 more per month.

Google’s decision to market AI Plus across the world follows OpenAI’s recent announcement that it would make ChatGPT’s most affordable subscription tier Go available globally, including in the U.S. where it is priced at $8 a month.

Both moves are seen as the opening salvo in the battle to persuade users that AI services are worth paying for — and in the hope that users will increase their subscriptions over time as they become more exposed to the benefits of the technology.

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