First Fidelity Bank (FFB), a regional community bank serving customers across Oklahoma, Arizona, and Colorado, has successfully launched a smarter digital banking experience in partnership with Bud Financial.
The bank has gone live with Bud’s ‘Enrich’ and ‘Engage’ solutions to deliver a more intuitive and insight-driven service to its users. Bud operates as a leading transaction data enrichment and customer insight platform. Through this partnership, FFB is leveraging Bud’s capabilities to transform raw transaction data into clear, actionable insights.
According to the announcement, this data allows the bank to personalise customer engagement, strengthen client relationships, and support broader financial wellness by helping customers better understand their spending habits.
Empowering customers with embedded PFM tools
These enriched insights now power a comprehensive suite of embedded Personal Financial Management (PFM) widgets directly within FFB’s digital banking platform. By supporting financial aggregator data, these tools provide end customers with a holistic, real-time view of their finances, empowering them to make more informed decisions with greater confidence.
The Bud PFM widgets currently live in the bank’s digital experience include:
- Weekly Summary: Delivering a regular snapshot of spending activity and key financial trends.
- Spending Analysis: Offering detailed visibility into where money is going across various categories.
- Balance Over Time: Helping customers track their account balances and identify financial patterns.
- Financial Calendar: Providing a forward-looking view of expected income and upcoming bills.
- Spending Budgets: Enabling customers to set financial goals and stay on track.
- Accounts: Displaying aggregated external accounts in one place.
Industry leadership perspectives
FFB selected Bud to support its continued investment in modern, customer-centric digital capabilities that deepen engagement and deliver meaningful value. The privately held financial institution, established in 1920, operates 26 offices and holds more than $2.9billion in total assets.
John Symcox, chief innovation officer at First Fidelity Bank, commented on the deployment: “We are committed to providing innovative technology that enhances the way our customers interact with their finances. Bud’s Enrich and Engage solutions allow us to deliver clearer transaction visibility and powerful financial tools within our existing digital environment, reinforcing our mission to build lasting client relationships and provide exceptional service.”
Edward Maslaveckas, CEO of Bud, added: “For years, technology made banking more convenient, but it also made it more distant. We’re changing that by bringing the intuition of a personal banker into the palm of every customer’s hand. Our partnership with First Fidelity Bank isn’t just about better features; it’s about a more thoughtful experience. Together, we are creating a world where your bank doesn’t just hold your balance, it understands your life and empowers your next move.”
This deployment reflects a growing industry focus on actionable data and embedded experiences that meet customers where they are—inside their primary banking app. At the same time, it positions financial institutions to deliver more personalised, relevant support at scale.
