First Abu Dhabi Bank (FAB) has launched the FAB Rewards Active Credit Card, a new product developed in collaboration with Mastercard that integrates wearable payment technology with wellness incentives.
The offering is headlined by a complimentary fitness tracking payment ring, which the bank describes as a “world-first” innovation. This wearable device combines secure contactless payments with fitness tracking, allowing users to make payments and earn rewards simultaneously without needing a phone or physical card.
Turning steps into currency
The core proposition of the new card is an “earn as you move” model. The fitness ring connects directly to the FAB Mobile app via advanced card tokenisation technology provided by Tappy Technologies.
Users are incentivised to stay active through a daily rewards cap. For every 1,000 steps taken, cardholders earn 25 FAB Rewards, up to a maximum of 10,000 steps (or 250 rewards) per day. These points can then be redeemed for savings on lifestyle and wellness products.
The health engagement side of the platform is powered by Steppi, a regional platform that handles the step tracking and reward conversion within the banking app.
Rudy Sudarsono, head of credit cards at FAB, commented on the launch: “The FAB Rewards Active Credit Card delivers a world-first innovation that redefines how banking can support healthier, more rewarding lifestyles. By integrating wellness and payment technology into a wearable ring… we’re fostering a new community of active, empowered customers, through support from their bank every step of the way”.
Additional benefits and partners
Beyond the step-based rewards, the card offers a suite of fitness-oriented perks, including complimentary access to gyms across the UAE and discounts of up to 30 per cent at leading sports and wellness brands. Cardholders can also earn up to 50,000 monthly bonus rewards on eligible sports-related purchases.
The marketing campaign for the card features global football icon Lionel Messi, a Mastercard Ambassador. The digital experience includes an exclusive animated card featuring Messi’s image, designed to offer a unique connection for fans.
Gina Petersen-Skyrme, SVP and country manager, UAE and Oman at Mastercard, added: “In the UAE, sports and fitness are among the strongest consumer passions. The FAB Rewards Active Credit Card marks an important milestone in our long-standing collaboration with FAB… Together, we’re delivering rewarding payment experiences that elevate cardholders’ active lifestyles”.
Customers can apply for the card immediately via the FAB Mobile app or website.
