Ethos (Nasdaq: LIFE), a leading life insurance technology company on a mission to democratize access to life insurance, and Liberty Mutual Insurance, announced they are working together to expand the reach of Liberty Mutual’s direct-to-consumer life insurance offering. By combining Liberty Mutual’s trusted consumer brand with Ethos’ best-in-class underwriting engine and digital platform, the collaboration marks a significant step forward in making life insurance more accessible, affordable and effortless for American families.
Liberty Mutual will leverage Ethos’ technology platform and proprietary underwriting engine to deliver a seamless, end-to-end digital life insurance experience — fully white-labeled under the Liberty Mutual brand. Customers can instantly qualify for and purchase coverage that fits their needs, with no medical exam and just a few simple health questions.
The offering will launch across Liberty Mutual’s website and distribution partners.
“This partnership advances our mission to help people protect what they’ve built and prepare for the unexpected. By combining trusted protection with a digital-first experience, we’re delivering greater value through easier access and a modern customer experience,” said Daniel Bernstein, Senior Vice President and General Manager of Strategic Partnerships, US Retail Markets, Liberty Mutual. “Ethos has built the kind of platform that lets us deliver on that — instant decisions, no unnecessary friction, and coverage options that fit people’s lives.”
“Liberty Mutual is one of the most recognized and trusted insurance brands in the country, and we couldn’t be more proud to power their life insurance experience,” said Ethos Senior Vice President of Insurance, Chris Fioriotto. “This collaboration is a testament to what happens when a world-class brand and world-class technology come together with a shared belief that protecting your family should be simple, fast, and certain. We built Ethos to make that possible, and Liberty Mutual’s commitment to their customers makes them perfectly suited to bring that vision to even more families.”
The strategic relationship positions Liberty Mutual at the forefront of digitally enabled life insurance, combining the reach and trust of a beloved consumer brand with Ethos’ proven ability to deliver instant, accessible coverage at scale. For consumers, the result is a more intuitive, modern buying experience — with expanded product choice and flexible coverage amounts, all within a seamless digital journey they already know and trust.
