Robinhood (HOOD) is giving retail traders a new way to automate investing: letting artificial intelligence make decisions and place trades on their behalf.
Customers can now connect third-party AI agents to Robinhood accounts to manage trading activity and even complete purchases through virtual credit cards, Robinhood announced Wednesday. The rollout includes two products, Agentic Trading and the Agentic Credit Card.
The tools effectively turn AI assistants into automated financial operators that can monitor markets, rebalance portfolios or execute strategies without requiring constant attention from the customer.
A trader who wants exposure to artificial intelligence stocks could instruct an AI agent to build and maintain a portfolio focused on the sector. Another user could ask an agent to automatically buy oversold stocks based on a predefined trading strategy.
Automated AI trading
The company said users will also be able to automate purchases through AI-connected virtual credit cards. Customers can direct agents to monitor prices for products or complete purchases once certain conditions are met.
Robinhood is pitching the tools as a way to reduce the amount of time customers spend researching investments or tracking deals manually.
The new products mark clear examples of AI-driven financial automation moving from hedge funds and institutional trading desks into mainstream retail investing apps.
Until now, automated AI trading systems have largely been confined to Wall Street firms with dedicated risk-management teams and quantitative trading infrastructure. Robinhood’s move opens those capabilities to smaller investors using consumer-grade AI tools.
That shift also raises questions about how much control retail users should hand over to autonomous systems, especially in volatile markets.
Robinhood said it designed the products with several guardrails. AI agents operate through separate trading accounts with access limited to only the funds customers allocate. Users receive notifications whenever trades occur and can disable agents instantly.
The company also added spending controls and optional manual approvals for AI-driven purchases.
Initially, Agentic Trading will support stock trading only while it remains in beta. Robinhood said support for options, crypto and futures trading is planned later.
HOOD shares climbed 1.5% to $75.20 during the U.S. morning on Wednesday’s following the announcement.