At InsurTech NY, Jeff Barsalou from QuickFacts explains how the company is helping brokers and agents manage the growing complexity of underwriting data.
Barsalou says one of the biggest challenges in the industry is that information is scattered across multiple systems and portals, making it difficult for brokers to stay up to date. Carrier appetite, coverage details, and underwriting criteria are constantly changing, and with the added pace introduced by AI, that change is happening even faster.
According to Barsalou, this creates a situation where brokers struggle to keep up.
QuickFacts aims to solve this by bringing all of that information together into one place.
Barsalou explains that the platform helps brokers quickly understand which carriers are suitable for a particular risk, reducing the need to search through multiple systems or rely on outdated information. This allows them to spend less time gathering data and more time focusing on advising their clients.
He adds that this shift is important because the role of the broker should be centred around providing guidance and recommendations, rather than managing administrative tasks.
Barsalou also highlights the role InsurTech NY has played in QuickFacts’ growth.
As a company that has worked closely with the organisation, he says the network has helped open doors in the U.S. market, particularly for Canadian companies looking to expand. The event itself provides access to a wide range of stakeholders, from carriers and brokers to startups and technology providers, all in one place.
Looking at broader industry trends, Barsalou points to the impact of AI.
He says the real opportunity lies in unlocking the potential of brokers and agents, allowing them to focus on high-value work while automation handles repetitive tasks. In his view, AI should be used to reduce time spent searching and compiling information, enabling more meaningful interactions with clients.
Overall, Barsalou’s message is focused on efficiency and clarity.
By simplifying access to underwriting data, brokers can operate more effectively and deliver better outcomes for their customers.