At InsurTech NY, Jai Mansukhani, Co-Founder of General Magic laid out the company’s approach to solving one of insurance’s most time-consuming problems: manual customer service and inbound communications.
Mansukhani explained that General Magic is automating these workflows for brokerages that handle personal lines and small business insurance, focusing on helping people save time and reduce the flood of inbound calls.
The core of General Magic’s solution is building AI agents that are deployed on popular digital messaging platforms like iMessage, WhatsApp, and SMS which allow customers to complete all their insurance work, from pre-quote and post-quote engagement to claims coordination, simply over text.
Attending InsurTech NY was a major priority for General Magic to gain exposure, especially as their engineering team is based in Toronto and they plan to open a second office in New York. Mansukhani noted he is particularly focused on observing the rise of AI-native brokerages and carriers and sees this as an interesting trend where companies are trying to ‘rip and replace’ legacy systems or acquire insurance brokerages to fast-track a self-serve insurance approach.
A core focus for General Magic right now is tracking how this infrastructure develops and how receptive carriers are to this AI-driven evolution of the insurance industry.