Warren Buffett says he would load up on Apple just not in this market

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Berkshire Hathaway Chairman Warren Buffett said he would buy “a whole lot” of Apple shares if the stock became cheap enough, but the current market isn’t offering the right opportunity yet.

“I will buy them if they’re cheap. I’ll buy a whole lot of them if they’re cheap,” Buffett said a morning interview with CNBC’s ‘Squawk Box.’

“It’s not impossible that Apple would get to a price. We would buy a lot of it, but not in this market,” he noted. “This just isn’t going to happen in this market.”

Berkshire entered Apple in Q1 2016 with a $1 billion position of 9.8 million shares. Trimming began in late 2023, accelerated in 2024, and continued through 2025, reducing the stake by nearly 50% by mid-2024.

Buffett admitted he sold Apple “too soon,” but said he didn’t regret the decision.

“I sold it too soon,” the 95-year-old investor said. “But I bought it even sooner. I think we’ve made over $100 billion in that pre-tax.”

Even with these sales, Apple stays Berkshire’s top equity holding.

Buffett values Apple as a business with strong consumer demand, durable competitive advantages, and excellent management.

“It’s a remark. It’s better than any business we own outright. Now, we own a railroad that’s worth more money than our Apple position, for example,” Buffett said.

“But it doesn’t earn the rate remotely on capital that Apple does,” he noted. “Apple is a business that, you know, you’ve got one probably and your kids have got them.”

On the current market drawdown, Buffett called it “nothing” compared to past episodes when Berkshire’s stock fell more than 50%, including the 2007–2008 financial crisis.

He said he would deploy cash when stocks or businesses are attractive, but not based on short-term market timing.

Buffett also said Berkshire, now led by CEO Greg Abel, is sitting on roughly $350 billion in cash and Treasury bills and recently purchased $17 billion in T-bills in a single week.

Disclosure: This article was edited by Vivian Nguyen. For more information on how we create and review content, see our Editorial Policy.

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