Raisin, the global savings and investment platform, is expanding its retail footprint with the launch of its B2C offering in Italy. The Italian market is characterised by deep household savings, strong reliance on low-yield overnight deposits, and growing openness to digital financial services.
Italy is Europe’s third largest deposit market, making it a highly significant step in Raisin’s expansion. The new Italian platform will initially offer fixed-term deposits from selected European partner banks, with overnight products to follow.
A market shaped by high savings and low remuneration
Italian households hold roughly €1.27 trillion in deposits as of March 2025, a large share of which sits in overnight accounts that frequently pay low or zero percent in interest. Despite a high-rate environment in the Eurozone, the pass-through to Italian savers has been limited. Consumer behaviour shows strong inertia: around 90% of Italian deposits remain overnight, which is significantly higher compared to markets like Germany or the Netherlands. Raisin sees this as a clear structural gap where transparent, easily comparable time-deposit products can create value for Italian consumers.
Raisin launches with German, French, and Belgian banks
Raisin will launch in Italy with a selection of European partner banks from Germany, France, and Belgium. All deposits available through the platform are protected under local EU harmonised deposit guarantee schemes up to €100,000 per customer and per bank.
“We are pleased to bring Raisin’s platform to Italy, a market where savers hold some of the highest levels of household deposits in Europe yet often face limited choice,” comments Dr. Tamaz Georgadze, CEO and co-founder of Raisin. “Consumers increasingly value transparent and higher yielding alternatives. Our platform is designed to give Italian savers access to competitive cross border savings products they can compare and trust.”
The new Country Manager for Italy, Marco Falà, adds: “Italy is a strategic milestone in Raisin’s European expansion.” “Digital adoption is accelerating and we see a significant opportunity to help savers shift from low yield overnight deposits into better remunerated and more diversified products.”
With the launch of Italy, Raisin now operates in eleven markets in and outside of Europe.
